This is the only one changed – the rest email the same.
NEXT GENERATION MOBILE ECONOMY
Having surpassed 5 billion people connected to mobile services in 2017, the global mobile industry will reach further milestones over the next eight years. The number of unique mobile subscribers will reach 5.9 billion by 2025, equivalent to 71% of the world’s population. Growth will be driven by developing countries, particularly India, China,
Pakistan, Indonesia and Bangladesh, as well as Sub-Saharan Africa and Latin America. The speed of growth is slowing though, with most of the developed world approaching saturation. The more significant growth opportunity will lie in mobile internet – a market that will add 1.75 billion new users over the next eight years, reaching a milestone of 5
billion mobile internet users in 2025. Mobile internet adoption will increasingly become the key metric by which to measure the reach and value created by the mobile industry, including its contribution to the UN’s Sustainable Development Goals (SDGs). It also contributes to developments in the wider digital ecosystem, as mobile internet users
are the addressable market for e-commerce, fintech and a range of digitally delivered services and content. Some forms of the growing mobile economy include Mobile Banking Mobile brokerage Mobile Auctions Mobile browsing Mobile purchase Mobile phone payments Mobile marketing and advertising Mobile Gaming Mobile Health Monitoring.